【美国】SMB的Payroll公司Gusto宣布获得D轮融资2亿美金，进军纽约！
Gusto 原来叫做Zenpayroll，一直针对SMB甚至更小的个体户提供薪酬服务，也是YC的毕业生。后来逐渐进入福利保险领域，提供更加复杂和多样的服务。
可以这么理解，Gusto可以帮助ADP无法覆盖或者收费太贵的客户实现简单的Payroll和保险服务。
美国的情况比中国要严重得多，每个州都不同的法律，所以payroll是很复杂的一件事情，大家基本都会选择一家服务商，加上付费意识都很强，所以类似服务发展都不差。美国大部分的市值很高的人力资源服务公司，如ADP（727亿美金）\Paychex（305亿美金）\Paycom（137亿美金）都是类似的服务。
Gusto还把总部搬离了硅谷，来到丹佛，虽然硅谷还有不小的团队，但是丹佛成为工程研发和销售的HQ了。这次融资后将要9月再纽约开设办公室，对美国全国开始攻城拔寨！
同时融了钱后，也招了一批高管加入，比如来自谷歌的HR老大等等，完善了董事会。开发新的产品拓展产品领域，更新品牌，扩展市场。
这次引入了两家新的投资人，这次投资领衔的是美国前副总统戈尔的投资基金。Fidelity和Generation Investment Management成为Gusto的新投资者.
Gusto 创始人兼首席执行官Josh Reeves专门发表了博客介绍这次融资信息，我们把中英文（AI翻译）分享大家！
关于Gusto的更多信息可以点击：http://www.hrtechchina.com/tag/gusto/
从第1天开始，我们着手打造一家耐用，可持续发展的公司，专注于为客户提供服务。我们的使命是创造一个工作环境，让每个人，无处不在的生活更美好。拥有超过100,000名客户，我们仍然觉得我们在旅程的早期阶段。美国约有560万雇主，其中98％是小企业（员工人数<100人）。我们想要帮助他们每个人。
我们如何处理扩展有两个因素：
1. 我们早期的信念是，服务理念是建立成功企业的核心
我们的存在是为了服务我们的客户，这有时意味着选择权衡短期增长，以便为我们的客户和Gusto创造长期价值。尽管每个州都有很长的等待名单，但早期的例子是花费3年多的时间才能覆盖全国范围，因为无论如何我们都希望保持服务质量。这需要时间。
2. 客户的成功等于您的成功
我们想要设计一种商业模式，如果我们能够很好地为客户服务，那么他们就会更信任我们，成为更亲密的合作伙伴。这导致客户继续使用Gusto，我们帮助他们建立团队的更多部分，从而为Gusto带来更多收入。一个很好的例子是健康保险，我们的许多客户现在通过Gusto管理。我们为客户制定了正确的计划，并且可以在一个地方轻松管理工资和福利（以及更多）。这是一个双赢的局面。
我们正在将Gusto打造成一家拥有数十年历史的公司，因为我们有很多工作需要为数百万小企业服务。不幸的是，长寿并不是美国小企业的常态。根据美国劳工统计局的数据，只有50％的小企业在过去五年中存活下来。我们希望这会改变。
小企业是美国许多社区的基础，而且没有足够的帮助他们。需要敲响警钟，投资小企业的成功对于加速国民经济，地方经济和个人经济至关重要。
Gusto致力于帮助小企业。我们希望通过帮助小企业在员工茁壮成长的地方建立工作的好地方来改变现状，这样他们就可以为客户服务并成为耐用的公司。
为了实现这一目标，我们一直专注于帮助Gusto扩展。我在下面总结了我们最近为推进工作而采取的一些步骤：
新投资
我们通过D轮融资筹集了2亿美元的新资金。根据他们的长期观察，我们选择了五位投资者进行本轮融资。我们很高兴欢迎Fidelity和Generation Investment Management成为Gusto的新投资者，我们很高兴加强与T. Rowe Price Associates，Inc.，Dragoneer和General Catalyst的合作关系。这些投资者致力于我们创造持久和可持续业务的观点，他们的投资将推动我们为每个人不断创造公平的解决方案和包容性的经济增长。许多Gusto最早的投资者也参与其中，包括CapitalG，137 Ventures，Y Combinator Continuity和Emergence Capital。
扩展Gusto的HR平台
为小型企业构建人员平台一直是我们的计划。我们在2012年开始使用工资单，因为它是每个企业的核心。我们在2013年增加了员工自我入职 ; 2015年健康保险福利 ; 2016年401（k） ; 2017年的休假请求 ; 2018年的时间跟踪和灵活的薪酬 ; 而且还有更多的事情要发生。我们将继续加倍研究和开发，因此我们可以进一步扩展Gusto的人员平台，为客户解决更多的痛点。
发展我们的团队
我们正在加入我们在丹佛和旧金山的团队，最近宣布在纽约开设我们的研发办公室。我们的重点是聘请关心为客户服务的优秀人才，这一理念体现在我们所有的团队中。我们的目标是让我们的小企业客户的生活更轻松，这样他们就可以建立更好的公司。
欢迎伟大的领导者
在过去的一年里，我们为Gusto增添了令人难以置信的领导者，他们加入了团队中现有的Gusto领导者。
Gusto的人事主管Danielle Brown曾担任Google的首席多元化和包容性官员
Gusto的安全和隐私主管Fredrick Lee曾担任Square的首席信息安全官
Gusto的销售主管Kenny Wyatt以前是Vonage的首席营收官
Kent Beck是Gusto软件研究员和教练，是敏捷宣言的原作者，它为现代软件开发提供了大量信息。
建立更强有力的品牌表达
我们刚刚推出了全新的外观和感觉。我们是相同的Gusto，但我们重新设计了一切，以便更清晰，更实用，更易于访问，更令人愉快。您可以通过领导Gusto产品和设计团队的Tomer阅读本博客文章中有关此更改的更多信息。
感谢我们的客户信任我们。我们的存在是为了您，我们期待着在未来几年与您建立更强大，更牢固的关系。
感谢Gusto过去和现在所有帮助我们将服务文化变为现实的员工（“Gusties”）。您的奉献精神继续对这么多人产生巨大影响，而您正是我们持续增长的原因。我很高兴与您一起踏上这段旅程，因为我们将继续致力于创造一个工作环境，为每个人，无处不在创造更美好生活的世界。
对于任何想加入我们旅程的人，我们都在招聘！
Gusto的联合创始人兼首席执行官
英文版
From Day 1, we set out to create a durable and sustainable company, with a focus on serving our customers. Our mission is to create a world where work empowers a better life—for everyone, everywhere. And with over 100,000 customers, we still feel like we’re early in the journey. There are approximately 5.6 million employers in America, and 98% of them are small businesses (with <100 employees). We want to help each one of them.
There have been two ingredients for how we’ve approached scaling:
1. Our belief from the early days has been that a service mindset is core to building a successful business
We exist to serve our customers, and this has meant at times choosing to trade-off short-term growth in order to create long-term value for our customers and for Gusto. An early example of this was taking 3+ years to reach nationwide coverage, even with long waiting lists in each state, because we wanted to maintain the quality of our service no matter what. And that takes time.
2. Customer success equals your success
We wanted to design a business model where if we’re serving the customer well, then they will trust us more and become a closer partner. This results in customers continuing to use Gusto, and us helping them with more parts of building their team, which then drives more revenue for Gusto as well. A great example of this is health insurance, which many of our customers now manage through Gusto. We set up our customers with the right plan for them, and make it very easy to manage payroll and benefits (plus much more) all in one place. It’s a win-win.
We’re building Gusto as a multi-decade company because we have a lot of work ahead of us to serve millions of small businesses. Unfortunately, longevity is not the norm for small businesses in America. According to the Bureau of Labor Statistics, only 50 percent of small businesses survive past year five. We want this to change.
Small businesses form the foundation of many communities across America, and there isn’t enough being done to help them. There needs to be a wake-up call that investing in the success of small businesses is vital to accelerating the national economy, local economies, and personal economies.
Gusto is committed to helping small businesses. We want to change the status quo by helping small businesses build great places to work where their employees can thrive, so they can serve their customers and become durable companies themselves.
In order to accomplish this goal, we’ve been focused on helping Gusto scale. I’ve summarized below some of the steps we’ve recently taken to advance our efforts:
New investments
We’ve raised $200m in new capital through a Series D round of financing. We chose five investors for the round, based on their long-term perspective. We’re thrilled to welcome Fidelity and Generation Investment Management as new investors to Gusto, and we’re excited to strengthen our partnerships with T. Rowe Price Associates, Inc., Dragoneer, and General Catalyst. These investors are committed to our view of creating a durable and sustainable business, and their investments will fuel our ongoing creation of equitable solutions and inclusive economic growth for everyone. Many of Gusto’s earliest investors also participated, including CapitalG, 137 Ventures, Y Combinator Continuity, and Emergence Capital.
Expanding Gusto’s people platform
Building a people platform for small businesses has been our plan from the beginning. We started with payroll in 2012 because it’s core to every business. We added employee self-onboarding in 2013; health insurance benefits in 2015; 401(k) in 2016; time-off requests in 2017; time tracking and flexible pay in 2018; and there’s much more to come. We’re going to continue doubling down on research and development, so we can further expand Gusto’s people platform and solve even more pain points for our customers.
Growing our team
We are adding to our teams in Denver and San Francisco, and recently announced the opening of our Research and Development office in New York. Our focus is on hiring great people who care about serving the customer, and this philosophy manifests in all our teams. Our goal is to make the lives of our small business customers easier so they can build better companies.
Welcoming great leaders
We’ve added incredible leaders to Gusto over the past year, who join existing Gusto leaders on the team.
Danielle Brown, Gusto’s Head of People, was formerly the Chief Diversity and Inclusion Officer at Google
Fredrick Lee, Gusto’s Head of Security and Privacy, was formerly the Chief Information Security Officer at Square
Kenny Wyatt, Gusto’s Head of Sales, was formerly the Chief Revenue Officer at Vonage
Kent Beck, a Gusto Software Fellow and Coach, is an original author of the Agile Manifesto, which has heavily informed modern software development
Building a stronger expression of our brand
We just launched a new look and feel. We’re the same Gusto, but we’ve redesigned everything to be clearer, more usable, more accessible, and more delightful. You can read more about the change in this blog post by Tomer, who leads Gusto’s product and design teams.
Thank you to our customers for trusting us. We exist to serve you, and we are looking forward to building a stronger and stronger relationship with you over the coming years.
Thank you to all of Gusto’s employees (“Gusties”) past and present who have helped bring our culture of service to life. Your dedication continues to have a tremendous impact on so many people, and you are what makes our continued growth possible. I am excited to be on this journey with you as we continue our commitment to creating a world where work empowers a better life—for everyone, everywhere.
For anyone who wants to join us on our journey, we’re hiring!
With Gusto,
Josh
Co-Founder and CEO of Gusto
Gusto 获得1.4亿美元新的融资，加强中小企业市场的薪酬和福利
Gusto
2019年07月25日
Gusto
5个小技巧避免上系统的时候反悔！HR Tech: 5 Tips to Avoiding Buyer’s Remorseby Jessica Yuen, Chief People Officer at Couchbase (former Head of People at Gusto)
Technology has transformed numerous industries, and HR tech is experiencing its moment as more and more products are arising to make our jobs as HR leaders better and easier. These tools have the power to take repetitive work off the table and allow HR teams to be more insightful and strategic.
However, HR tech can be a double-edged sword that promises efficiencies while also being a potential minefield of user challenges and process changes. Many tools seem shiny and oh-so-promising: you’ve done your research, worked hard to get budget and internal buy-in, rallied the team around the product, but then…sometimes it fizzles and buyer’s remorse sets in. So, what can you do proactively in anticipation of these challenges?
Ask for customer references. Most teams hit the key research questions when looking for new HR tech (price, features, integrations, time to implement, etc), but the most helpful research often includes customer references. Talking to other customers is especially helpful during the decision-making process, plus can be helpful to provide insights into planning for implementation. Testimonials will provide a preview of highs and lows of implementation and help you suss out if the sales process was too good to be true or pretty spot on. Investing a couple hours to get the real scoop could save many more hours in the long run. Plus, it’s always great to connect with other awesome HR teams!
Try before you buy. De-risk a huge rollout when possible. Many HR tools allow for a trial period, which allows for the intricacies of integrations or ensuring historical data to be sorted out / spotted first. Running a pilot (say for 6–12 weeks) provides enough time to gather data on how engaging the product is as well as how much of the sales pitch was reality versus on the product roadmap. Usually in the first few weeks, engagement metrics spike as folks are eager to try out something new.
For a tool that the entire company uses, like the HRIS or performance management system, you can first provide access to your HR department to make sure that everything looks right, and then release to the “friendliest” departments or folks who will provide helpful feedback. By positioning this as a trial period, it can allow for the tool to get up and running sooner without as big of backlash, plus more importantly, identify any major snafoos before an all encompassing rollout. Oftentimes, you can find a department or subset of employees who can try out the tool and provide feedback.
This will also kickstart two key areas of momentum 1) Training of users, and 2) Identifying change agents who can help with evangelism and adoption. Naomi Davidson, founder of team effectiveness software trybe.ai, encourages customers to “learn about the long term relationship you’ll have with a vendor during the pilot. Good vendors care about supporting a successful roll out. Great vendors are long-term partners, helping to anticipate hiccups and measure success of the tool for your business.”
Secure it. HR tech expert Annie Wickman, who has implemented her fair share of systems at Humu, Gusto, Etsy, and Google reminds us: Triple-check the security. Many of these systems involve transferring a lot of private data, so pull in a security expert from your team to verify everything is secure. Nothing stands in the way of a smooth transition quite like a data breach.
Communicate, communicate, oh and then, communicate. Bring your leadership team and your employees along the journey. Being clear about what you’re trying to solve for (why is this tool needed), what’s different now that this new tool exists, the anticipated timeline, and what is Plan B if things go awry, will help get them comfortable. Then share any definitions for success (adoption rates, ROI, efficiencies like reduced questions to HR, etc) and track them in the coming months to show how effectively the rollout is going. Implementing a new tool takes time, which means the HR team may need more time to answer questions as you set up the resources for FAQs or get familiar with edge cases, so to the extent possible, your team should prepare both formal and informal communications. Ease the transition further and increase adoption by explaining and documenting the most common ways the tools is supposed to be used and including examples of any best practices. As with any tool, it is only as useful as the user who wields it. The more complex the tool, the more important it is that end users understand the purpose and function.
Back it up. For critical systems like your HRIS, run the prior method alongside the new system for a short time (depending on the amount of data this could be a couple weeks or a couple months). While it’ll feel like double the work, the ROI is worth it as it will allow you to easily audit if the new system is doing what it needs to do. Figuring out a couple easy-to-track metrics (e.g., number of entries) will be a good sanity check and might save you a lot of work down the road if you can avoid major glitches. As you monitor these metrics, you can also get a sense for if you need to switch tactics. For example, if you see adoption decreasing for a performance development tool, perhaps you can try a team by team competition on completion of goals in the system. Or leverage role modeling of good behavior by highlighting it in the company newsletter.
At the end of the day, these tips will help make the implementation faster, the organizational rollout smoother, and hopefully help users well, actually use the tools successfully.
Gusto
2018年08月18日
Gusto
Gusto 获得1.4亿美元新的融资，加强中小企业市场的薪酬和福利
据Jonathan Shieber 消息称：
Gusto向小企业提供工资，福利和人力资源管理及监督系统服务，已在其最新一轮融资中筹集了1.4亿美元。
该公司表示将利用这笔资金增加新服务，以提高员工的支付灵活性。该公司推出了一项名为弹性薪酬 “Flexible Pay”的新服务，无论企业付费时间表如何，使得员工都可以便捷的获取薪水。The company launched a new service called Flexible Pay, which gives employees a way to get paid no matter when a company’s pay schedule dictates.
后期轮次由T. Rowe Price Associates投资组合，MSD Capital（Michael Dell的家族投资基金）领导，Dragoneer投资集团和Y Combinator的 连续性基金。
以前的投资者，包括General Catalyst， CapitalG，Kleiner Perkins，137 Ventures和Emergence Capital也参与了该轮融资。
信息来源：techcrunch.com
Gusto
2018年08月02日
Gusto
Gusto （Zenpayroll）创始人给早期HRTech创业者的建议作者：Tomer London
当我们在2012年冬天从Y Combinator毕业时，我们拥有相当有限的工资产品和少数早期本地客户。今天，我们很自豪地为全国各地超过6万名充满激情的小企业提供现代化的薪资，福利和人力资源服务。
上周，我开车到山景城（Mountain View），迎接了新的YC Winter '18新一批，并分享我们在成长过程中学到的一些种子阶段的经验教训。我很乐意在这里分享这些信息，并希望他们也会对其他企业家有所帮助。
在种子轮后你的头号优先事项：找到你的10X-er
我真的相信要建立一个伟大的产品，你应该做的第一件事就是建立一个优秀的团队。
那么谁应该是你的第一个雇员？找出你需要球队以两到三个超级大国区分从竞争产品。然后聘请每个超级大国的团队成员。如果你选择正确的话，这些人将成为10x-ers谁将为您的长期产品差异化奠定基础。
例如，我们最大的竞争对手ADP和Paychex分别成立于1949年和1971年，远在互联网之前。因此，他们几十年来的重点就是遵守法规和声誉。我们知道，现代的，愉快的体验设计对于打乱我们的行业至关重要。因此，我们的第一个雇佣人员和10x-er是一位出色的产品设计师，他帮助我们打造了一种客户无法停止夸夸其谈的产品体验。
在面试候选人时，优化他们的优势，而不是缺乏缺点。例如，找到一位在体验设计和前端开发方面出色的设计师是理想的选择。但通常情况下，最好的将在一个而不是另一个中变得更强。雇用他们的力量，庆祝他们的伟大工作，并与他们互补的团队成员。创业公司是一项团队运动。
当你找到符合你要找的人的时候，关闭他们就像你的生活依赖于它！
始终关注人才
不要采用招聘的捷径。假阴性雇员比假阳性雇员差100倍。
有时创始人在感到时间压力时会妥协（“但我只需要两名工程师就可以快速启动我的下一个版本”）。为了避免陷入绝望，总是在寻找人才。保留一个伟大的人与超级大国的名单，将区分你的公司，要求介绍他们，并分享你在做什么。我从不后悔花时间认识优秀的人。
我在Gusto托创造的一些最佳雇用人员是我多年以前认识的供应商，同行企业家，同学和同事。我们多年保持联系，并与他们分享我的旅程，寻求反馈和想法。当合适的机会来临时，他们加入我们的团队，帮助我们发展到今天的地步。
Josh Reeves和Tomer London与最近一批YC公司进行了会谈。Gusto的第三位共同创始人Eddie Kim当时正在旅行。将您的产品量身定制给遇到麻烦的客户群
要找到适合的产品市场，寻找极度的挫折感。找到一套完全被他们当前的解决方案所激怒的客户群。这些客户可能被当前的供应商遗忘，或者只是非常小众而且很难理解。
在Gusto的情况下，我们的行业历史上忽视了小企业或拒绝为他们服务。结果，58％的小企业仍然用笔和纸来管理工资，而且由于工资差错，每年有40％的企业被罚款。
这是疯了，小企业应该更好。他们理所当然地生气。
将您的产品定制到一个令人生气的客户群。在他们习惯于痛苦的地方让他们感到愉快。赢得忠诚的推动者，他们会通过起伏来坚持你，并引用其他人。在古Gusto我们都是关心小企业。我们维持70岁以上的网络促销员分数（Net Promoter Score），而我们的大多数竞争对手的分数均低于零。如果这是有线行业，我们的竞争对手就像康卡斯特，而我们是Netflix。
对你的行业的未来充满自信
初创公司的创始人应该在五年，十年甚至二十年内对他们的行业看起来如何有强烈的假设。为了告知您的愿景，请花更多时间与潜在客户在一起，了解他们今天的身份，并了解他们随着时间的推移成为什么人。
简单的客户访谈是不够的，因为您只能询问客户当前的期望，而不是他们未来的期望。相反，制作逼真的解决方案原型并展示给客户观察他们的反应。寻找“哇”的时刻，当你找到他们时，不要放手。我推荐GV Design Sprint方法论来搜索哇。
例如，在我们的客户完成待办事项列表中的所有任务后，例如运行工资单，我们祝贺他们并用冰淇淋锥让他们微笑。
定义好工艺并为之奋斗
随着团队尽可能快地移动，留下精湛技艺是很容易的。但是，如果您发货，客户会注意到，团队成员会注意到。每个人都注意到。
在Gusto，我们的工程和设计团队花费了25％的时间来处理技术和设计债务，重新审视和改进旧代码和设计。我们最近也开始做Polishathons，并且一直在努力提高我们的代码质量。
要建立一个伟大的产品，定义什么好工艺对你来说意味着什么。然后，总是争取维护它。
谢谢阅读！我会遵循我自己的建议，并以招聘结束。如果你喜欢这些想法，那么来自哪里更多。
I’m a Cofounder of Gusto, Here’s the Advice I Give Every Startup Founder
以上由AI自动翻译，HRTechChina 倾情呈现，仅供参考。
Gusto
2018年03月12日
Gusto
Gusto(原Zenpayroll) 宣布迁移Payroll 总部到丹佛简单梳理下Gusto (点击查看Gusto信息)，原名是Zenpayroll 针对中小微企业，起家于旧金山，与Hired\Zenefits 都相隔不远。
2012年加入了Y Combinator，2015年改名Gusto ，宣布进入当年火热的保险福利领域，一年后也就是2016年宣布进入人力资源系统服务，至此Gusto成为了薪酬、保险福利、人力资源管理系统综合服务商。
这个是简单的背景。
2015年他们在丹佛成立了办公室，随后加大了投入的力度，官方宣布薪酬、保险福利与HR系统属于不同的产品属性，为更好的来服务企业和产品开发，决定迁移Payroll Home 到丹佛。如我们所知Payroll 是他们的核心，基本就意味着Gusto 在转移总部。
同时官方介绍说旧金山永远是Gusto 的EPD(工程，产品和设计（EPD）)的总部（Gusto EPD will always be headquartered in San Francisco. And the Payroll mission will always have teams in that city even though product and engineering direction will originate in Denver.）
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